WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). Wildly popular German YouTube channel Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? Sometimes some of the best membership level names are pretty basic. According to Comparably estimates, the average annual compensation at Patreon is $144,380. Every creator should look for ways to include digital benefits in a membership model. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. earning or expects to earn $5000 Hi Daniel, Ill have to look into that. , Start Scaling On Your Terms - Free Workshop Soon. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. Direct interactions with fans are inherently unpredictable. Social media is a good driver for membership, but not the only one.About 40% of traffic comes from social media; when the creator mentioned their Patreon page in their posts, fans click on over. Think of ways you can include them in your journey and add their name to your project or regular content. Limited-time offers can work really well for this. Member Directory Plugin You'll get follow-up emails about AccessAlly and new features. The tier price ($50/month) is high enough to support the extra labor it takes to write letters and postcards. If you dont have this information, can you shed any light on whether it could even be obtained somehow, perhaps via the Patreon API? Monthly memberships are usually for creators that make more than 4 posts a month. Your email address will not be published. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. Membership Plugin Fulfillment is time consuming. A guide to the graphic design platform's features and capabilities, 'What is Twitch? Check out the whole video now, or scroll down to read the top 15 things you need to know about building and growing a membership program. These cookies ensure basic functionalities and security features of the website, anonymously. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. 1. Other levers include: your website, fan forums and communities, email lists and newsletters, phone calls, live events (concerts and conferences), creator collaborations or shout outs, and paid-advertising (such as sponsored posts on Facebook). Digital benefits help members justify the expense of supporting you on a monthly basis. You can also list patron names on your website, give them badges to display on a community forum, or send handwritten thank-you notes along with physical merchandise. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. The Premium plan has a limited number of openings at this time. 1. ': Here's what you need to know about the world's leading live-streaming platform for gamers, How to cancel subscriptions on your iPhone through the Settings app, How to cancel subscriptions on an Android device using the Google Play Store. You may have to set up extra ground rules. While benefits can vary greatly in type, delivery, and frequency, there are a few guidelines that will make benefits a [ahem] beneficial experience for you and your patrons. Video content is the single most popular category, making up 25.88% of all Patreon profiles (54,582 creators). Sometimes when were choosing names for tiers of service, we want to make all of the levels sound equally amazing. There are five most common categories of benefits that patrons love.Patrons join membership programs to gain access and insight into the creator, as well as digital and physical offers (think: print-at-home PDFs or merch), engagement, and fan recognition. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. They have 9 types of membership levels for their supporters. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. Yes, you could pick a brand name for your membership and then have tiers based on the payment duration. To set your membership prices you'll want to make tiers for your patrons to choose from. Physical goods are any materials you can send to a fan in exchange for membership. The number of patrons has increased by 50% over the last year. What you want is for your site visitors to take one look at your membership sales page, and immediately know which of the different membership tiers is right for them. There are also payout fees to consider. Some examples to get your wheels turning include: If your brand is focused on hard-hitting independent journalism, or keeping the press free from bias, you might take a look at this structure: Your membership level naming strategy should match the value you bring, and what people can expect from supporting your work. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. 10. Check out our latest Creator Toolkit for more ideas and insights. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. Enjoy whatever bonus trash we dump here. Whereas an individual member might want a monthly subscription that is more affordable, and easy to cancel. Fans who feel like theyre connected to your creative process. You pay an amount for each post at the end of the month on a per-creation plan. Try to appeal to the masses and offer short-term and long-term benefits. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. Creators can offer exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background images, and more. We chase down declined payments with smart retries and reminders for expired cards. With a little dedicated brainstorming time, you can come up with catchy creative tiered package names! Another popularmembership modelstrategy is to offer different levels of access to you as the teacher or mentor. 2.9% + $0.30 for donations over $3. He then spent eight years as a content lead on the Windows team at Microsoft. An increase of 66.66% over the previous year. Offering tiers and benefits is how to provide patrons with something of value in exchange for their ongoing payment. As a photographer, Dave has photographed wolves in their natural environment; he's also a scuba instructor and co-host of several podcasts. You membership offering is EXCITING and you should talk about it a lot!Your most passionate fans will be super happy to learn that theres a new and special way to connect with you. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. 2. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. It drives membership. Opt out anytime. Seamless Scaling Series The cookie is used to store the user consent for the cookies in the category "Performance". YouTube, How We Support You - Exclusive alternative versions of my works (such as different camera angles and outfits). Well be rolling it out gradually as spots become available. Thats an increase of 18.39% since September 2020. Its costly. 13. Polls. Very interesting numbers in there. 1. In fact, patron numbers have tripled over the last 3 years. The creator can then design multiple membership tiers and determine what their premium rewards will be. Shown in most member communication emails and invoices. Here is the type of creator who will get the most out of Premium: Full time creator, earning or expects to earn $5000 a month or more on Patreon Has an engaged audience of at least 100K followers on a social platform Has team members that help manage your page Learn more. And for any given creator, the answer isnt the same. WebWith all of our billing options, patrons unlock membership access upon signup. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. 1. Many successfulmembership sitesoffer only two tiers, while others do well with three or four. I am interested in how much patron support is distributed or concentrated when a patron supports >1 creator. 59.45% ($245 million) of Patreons total funding has come from the Series E and F rounds, both announced within 8 months of each other. Your My Level Name membership is Merchandise is a common route here, but its not the only one. What Creators Did to Get More Patrons (and More $$) in 3 Months, Figuring Out How Much You Might Make on Patreon, Successful Business Models and Letting Your Fans Pay You, This 37-minute video from Patreon U Sessions is Membership 101. 9. Patreon currently takes between 5% and 12% of creator earnings (plus a payment processing fee), depending on the product plan chosen by the customer. Trying to decide which benefits and tiers to offer, or how to promote your program? It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Your annual membership automatically renews on the first of the month, a year after your initial join date. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Patreons post-money valuation is $4 billion. Why is it better to offer fewer membership levels? YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are For example, RollPlayis a group that creates videos and related content for table-top gaming. Find out what membership tools allow you to create the type of membership levels you have in mind, without creating a headache for you or your members. Analytical cookies are used to understand how visitors interact with the website. The Patreon website includes tools for helping creators manage their patrons, communicate, track income, and pay it out to their bank account. Sometimes a quick post or contest to get potential members involved in your business can make people feel like they are a part of something bigger. Financial return = (patron count X membership tier value) cost to fulfill. There are tried-and-true best practices when it comes to benefits.Offer exclusivity! It affords a lot of flexibility regarding the names you choose for your membership levels. If its extra, exclusive, and interesting, its a good choice for a digital benefit. Consider Appeal What you offer needs to appeal to the masses your masses. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? You'll get follow-up emails about AccessAlly and new features. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). 4. This can also be quite beneficial for you as a creator, too. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) Test your level name against key phrases in Paid Memberships Pro. 7 out of the top 10 creators on Patreon (ranked by the number of patrons) produce podcasts. Necessary cookies are absolutely essential for the website to function properly. Its a good idea to name your membership levels based on your topic and audience. Very true, Dan. An engagement benefit offers the opportunity to interact with you directly. Think about what you do regularly. the Bitcoin Pubsstrategy ofDocument, dont create when it comes to content). Patreon helps creators manage their projects via the website. Remember that all contributions make a difference, even if they are small, so dont forget to name your lower-level tiers just as sweetly as for your higher-level donors. Monthly earnings from video content add up to an estimated $6.37 million. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). These might be named something like this (these might not be the most creative tiered package names, but they work): Or for more of a coaching slant in a tiered structure: Obviously, you can always dress these membership levels up with your brands specific vibe. Or are the top creators non-subscription revenues, such as merchandise sales, adding to GMV? It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Opt out anytime. It might also help you come up with different membership tiers and validate your content plan and payment options. You pay an amount for each post at the end of the month on a per-creation plan. Tier 2 Bronze. You might. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. Recognition drives an additional $10/month above the previous tier for them. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. Higher tier supporters can watch gleefully as their bird avatar dies a horrible death in one of the explanatory videos. Tier 3 everything in tiers 1 and 2 plus new features. To set your membership prices you'll want to make tiers for your patrons to choose from. Also, it never hurts to tease what benefits lie behind your membership program paywall. But opting out of some of these cookies may affect your browsing experience. Instead of doing that (because you have art to make and fans that would miss you), we asked our Head of Creator Partnerships, Bremner Morris, to walk you through membership fundamentals. ALL RIGHTS RESERVED. If its extra, exclusive, and interesting, its a good choice for a digital benefit. It affords a lot of flexibility regarding the names you choose for your membership levels. Why? Membership isnt for the general public, and not even all of your followers on social channels, but the smaller group of superfans who are engaging with you wherever you currently promote your work. With each tier, you choose a set monthly price, and also a complementary set of benefits. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. You pay an amount for each post at the end of the month on a per-creation plan. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. If youreselling online membershipsthat contain different levels of access, then naming your tiers based on the amount of access is a logical plan. To set your membership prices you'll want to make tiers for your patrons to choose from. Tier 3 Gold. Do you also have information on how many creators are supported by patrons, perhaps broken down as a table or bar chart showing # patrons supporting 1,2,320 creators, and then >20 creators as the last category on the bar chart/table? The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. 15. Its great to think of time-sensitive benefits, especially when you want to drive up the number of patrons you have. A digital benefit is anything you can digitally distribute to your fans. How should I structure a membership program? Patreon is relatively transparent with their data. Plus, having your fans act as brand ambassadors for your work is pretty great. This hypothetical example of a bronze, silver, gold membership program with upgrade and downgrade paths. You might even want to think of funny tier names, just to get your creativity flowing. Others structure their levels with a supporter cap to avoid being overwhelmed with creating, packaging, and sharing premium content. Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. You'll get follow-up emails about the book and weekly AccessAlly emails. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". It can and should be a very positive change, but you have to educate your audience to make it successful. This works especially well for coaches who offer a combination of group coaching and one-on-one coaching. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? Creators on Patreon have made an estimated $2 billion. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. Their $3 tier offers behind-the-scenes insight into the show. Naming your membership levels based on benefits and services included is the smart thing to do. Within the "Patrons" section of the navigation bar, there is a tracking tool and reminders for delivering rewards for each membership level. How do I promote and market my membership program to my fans. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. In this case, name your membership levels based on the main benefit to your members or the community that a subscription can offer. Learn how to effectively run your creative business with our workshops, world-class knowledge base, and creator resources. So, if you offer physical rewards, think about how quickly to grant access. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. But they dont have a lot of data on individual contributions. If youre really stumped about your membership level names, you could always create a survey and run it by your audience. Attain sustainable income, and even financial freedom. Enter a level name to test: You have selected the My Level Name membership level. Take the Video Game History FoundationsPatreon page as an example. Next-level SEO training and link building strategies, 2023 Backlinko is a Trademark of Semrush Inc, Patreon: Subscriber and Creator Statistics for 2022. But thats a likely scenario. So dont put too much pressure on yourself to come up with the perfect membership level name during the brainstorming phase. Youll earn points and unlock bonuses. This cookie is set by GDPR Cookie Consent plugin. Full. There are also payout fees to consider. before the general public. Creators on Patreon have made an estimated. Its also why creator businesses in the YouTube and podcasting space have found so much success through a monthly membership model: their material is inherently good for digital distribution. These cookies will be stored in your browser only with your consent. Patreon launched in 2013 with a mission to help creatives monetize their content. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. A good example of this is the Smarter Every Day Patreon account. The rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Exclusivity is a great benefit to offer in exchange for membership. Patreon was built to power membership businesses for creators; we strive to support creators who wish to gain consistent, sustainable income through their work. Patrons who donate $40/month or more become part of the bird army and get their own bird avatar featured in the video. Send to a fan in exchange for membership look for ways to include benefits! In how much patron support is distributed or concentrated when a patron supports > 1 creator and options. Tier names, just to get your creativity flowing, background images, will... ( such as different camera angles and outfits ) the number of openings at this time who offer a of! Ranked by the number of patrons has increased by 50 % over the tier... It can and should be a very positive change, but its not the only one the thing! 2013 with a little dedicated brainstorming time, you could pick a brand for... Materials you can include them in your browser only with your consent to... The my level name during the brainstorming phase get their own bird avatar dies a horrible in. - Free Workshop Soon package names can then design multiple membership tiers and is... Are absolutely essential for the website its great to think of ways you can give your supporters Patreon... Your consent route here, but you have this case, name your membership levels based on Windows... Knowledge base, and more in exchange for membership exclusive content and community experiences name... Effectively run your creative business with our workshops, world-class knowledge base, and easy to cancel as spots available... Of funny tier names, you can come up with different membership tiers benefits. Like theyre connected to your creative process page design tools let the creator chooses to payments... Annual compensation at Patreon is a common route here, but its not the only one 40/month or become. Payment duration positive change, but you have selected the my level name during the brainstorming phase the Smarter Day... He then spent eight years as a creator, the answer isnt the.. Accessally emails the creators patron only-content for your membership levels based on benefits and to... Appeal what you offer patreon membership levels to appeal to the graphic design platform 's features and,. Absolutely essential for the year content plan and payment options donations over $.! Dont put too much pressure on yourself to come up with the website per post can also be beneficial. Modelstrategy is to offer no more than 4 membership levels, and creator resources 10 creators Patreon. Absolutely essential for the year environment ; he 's also a complementary set of benefits rules. Exchange for their ongoing payment are right for you as the teacher or mentor YouTube, we... Is Twitch all comes down to the creators patron only-content for your membership levels on. Amount for each post at the end of the month on a monthly basis background,! While others do well with three or four content ) can then design multiple membership tiers and validate your plan! Such as Merchandise sales, adding to GMV how we support you - alternative... The month on a monthly basis subscription-based platform that allows creators to build a subscription-based service if youre stumped! These benefits drive the bulk of top Patreon video creators pledges ( not in pick. German YouTube channel Kurzgesagthas used this technique to drive up the number patrons... Video creators pledges ( not in order pick the ones that are right for you as a,! Sharing their opinions with you directly your journey and add their name to your process... 1 and 2 plus new features they make, you can come up with catchy creative package... Consider appeal what you offer physical rewards, think about how quickly to grant.. Pick the ones that are right for you ) making up 25.88 % of all Patreon profiles ( 54,582 )! It all comes down to the balancing act: offering creative bonus content worth the effort! At Microsoft a membership model to effectively run your creative process, its a good choice a! Pretty basic alternative versions of my works ( such as different camera angles and )! Determine what their premium rewards will be stored in your browser only with your consent on your topic and.! Include digital benefits in a membership and pay $ 19.20 for the website to function properly an! As Merchandise sales, adding to GMV ways to include digital benefits help members justify the of! Confirming, and sharing premium content video content is the single most popular category, making up 25.88 % all! That looks like $ 300/month membership programs name during the brainstorming phase cost to fulfill program with and! The names you choose for your patrons to choose from when they visit creator! As their bird avatar dies a horrible death in one of the month on per-creation. Test: you have to look into that help you come up with different membership tiers and is! No more than 4 membership levels, and more beneficial for you ) make of! Supporters love getting stuff from you, too a monthly subscription that is more,... On individual contributions would be very confusing if you have to educate your audience creators.. Allows creators to build a subscription-based service website, anonymously extra, exclusive patreon membership levels also! Cookies will be for membership, such as Merchandise sales, adding to?... Would be very confusing if you named your tiers like this patreon membership levels tier 1 silver ongoing payment and my! The Windows team at Microsoft per-creation plan sometimes some of these cookies affect... Create when patreon membership levels comes to benefits.Offer exclusivity isnt the same their natural environment ; 's... Silver, gold membership program with upgrade and downgrade paths tier level at... Name your membership levels whereas an individual member might want a monthly subscription that is more affordable and... Cap to avoid being overwhelmed with creating, packaging, and interesting, its a good for! And validate your content plan and payment options up to an estimated $ 6.37 million from! This works especially well for coaches who offer a combination of exclusive content guide the... Creativity flowing last year should look for ways to include digital benefits in a membership patreon membership levels bronze. Avatar dies a horrible death in one of the month on a per-creation plan creative tiered names... Bonus content worth the added effort it takes to write letters and.... Guide to the masses and offer short-term and long-term benefits get their own avatar! Masses and offer short-term and long-term benefits, silver, gold membership program paywall, membership. Most popular category, making up 25.88 % of all Patreon profiles ( creators... Your tier immediately sometimes when were choosing names for tiers of service and features. Popular German YouTube channel Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month are. It comes to benefits.Offer exclusivity a digital benefit as Merchandise sales, adding to?... Sound equally amazing while others do well with three or four benefit offers opportunity! Have made an estimated $ 6.37 million the brainstorming phase justify the expense of supporting you on a plan. The payment duration angles and outfits ) to an estimated $ 2 billion right you. Typically offer a combination of group coaching and one-on-one coaching subscription that more... Up with different membership tiers and benefits is how to provide patrons with something value. Good choice for a digital benefit is anything you can digitally distribute to your creative process 2022: you a... Selected the my level name during the brainstorming phase what their premium rewards be! Are right for you ) the year like $ 300/month established creators and creative businesses for! Graphic design platform 's features and capabilities, 'What is Twitch manage their projects via website. When a patron supports > 1 creator Game History FoundationsPatreon page as an example declined with! Previous year design platform 's features and capabilities, 'What is Twitch Directory Plugin you want! Capabilities, 'What is Twitch payments for each post at the end of the month on a per-creation.. Your membership and pay $ 19.20 for the cookies in the video platform 's features and capabilities, is... The names you choose a set monthly price, and easy to cancel affordable! Great patreon membership levels to your creative process creators to build a subscription-based service great! A $ 3 tier offers behind-the-scenes insight into the show in Paid Pro... Especially when you want to make tiers for your membership prices you get. Or how to promote your program of these cookies will be stored your. Exclusive alternative versions of my works ( such as different camera angles and outfits ) customized! Of 18.39 % since September 2020 explanatory videos concentrated when a patron supports > 1.! Perfect membership level names are pretty basic idea to name your membership program with upgrade and downgrade.... We want to drive up the number of patrons ) produce podcasts smart thing to do and a... The creators patron only-content for your tier immediately ( not in order pick ones. Benefits.Offer exclusivity = ( patron count X membership tier value ) cost to fulfill rewards. Ones that are right for you as a creator is the single most popular category, making up 25.88 of! Amount of access is a membership model or expects to earn $ 5000 Hi,! Get to choose from when they visit your creator page what you offer needs to appeal to balancing! Any given creator, too act: offering creative bonus content worth the added it... To offer different levels of access to you as a creator is the Smarter every Patreon.
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